by Sandeep

Kitply’s logo redesign—forgetting the basics

Want an easy attention in India? Be around to what is already popular—cricket. This is what Indian companies are doing right now to promote their brand makeover. After the ‘Godrej’ and ‘Ceat’ now this time its ‘Kitply’ although after the latest IPL 20-20 matches I am feeling that too much of cricket has happened, so I wasn’t following the ongoing cricket series in Bangladesh until this morning I saw Kitply’s logo makeover-ad in the front-page of a newspaper and it seems that the logo has clearly affected by the pressure of finishing a project on time. As the designer has forgotten the basics of a logo design.

Kitply is a know name is India not only in corporate sector but in between common-man also. And according to their website (which is a true example of web -2.0) Read more…